Sunday Driver Logo
- Client
Sunday Driver Clothing - Date
Summer 2005
When clothing designer Angel Quintana released her new line, Fleur de Lis, it was an opportunity to give her company, Sunday Driver, a new look as well. That work began with their logo.
Sunday Driver’s prior logo was a heavy, geometric affair that didn’t fit well with the company’s line. The logo was, while remaining a logotype, was rethought from the ground up to better convey a sense of what to expect from Angel’s soft, flowing, organic style. The end result was a timeless mark, that while fitting in wonderfully with the company’s new line, could stand the test of time, no matter what stylistic path their lines of the future would walk.